The Read

A brand dissection in five acts. Point it at a URL and it returns an argument with a shape: standing, mask, seam, the blow, and the ten percent worth keeping. Every line traces to something the brand actually wrote. Nothing is invented, and nothing is flattering by default. A scanner tells you what is there; a read tells you what it means. This is one free instrument. The full engagement runs the whole system — diagnostics, voice, campaigns, 90-day plan — around the same receipts.